Becoming an ASDA Supplier

We are always keen to hear about potential new products and services. As a business, we receive a high volume of e-mails from potential suppliers showing a genuine interest in supplying our business and customers. The below breaks down the process to submit a proposal but also how to ensure you submit the best possible representation of your product or service. 


Who to Contact

  • If you wish to supply Asda with a good for resale - submit an e-mail proposal to
  • If you wish to supply Asda with a good not for resale – submit an e-mail proposal to
  • There is a different process if you wish to supply Asda with clothing or apparel. Please visit the George Supplier Webpage on and fill in their registration form.

Top Tips for Submitting a Proposal


Once we receipt your proposal, we will share the information with the relevant internal contact. Due to the high volume of requests we receive, you will only receive a response if there is a genuine interest in your product/service. If you don’t receive a response, we will have saved down your details for review as and when they become a relevant option for our business.


To ensure we receive the best possible representation of your products/service:

  • Ensure full contact details are at the bottom of your e-mail so it will be easy for an internal colleague to contact you should they have an interest in your product or service
  • Share a brief overview of your company and a link to your website address where relevant
  • Give a good account of your product/service
  • Make sure you have detailed what the product/service is (include the brand name)
  • Where would it be sold/utilised within our store (e.g the milk aisle)
  • Who is the target customer
  • Is the product/service already available to purchase elsewhere (please only share details where the product/service is already being sold)
  • As we don’t have a centralised trading team, it is important we share your information with the relevant internal contact. If you sell products that would be sold in a different location within our stores, send them on different e-mails
  • Feel free to share images of the products but try to submit on a PDF so that your e-mail does not exceed 1mb
  • We do receive a high volume of e-mails. Some suppliers resubmit proposals weekly. Please trust that our internal contacts will contact you if and when your product/service become relevant
  • Make sure you are familiar with our business priorities as demonstrated on this website
  • Asda does not accept unsolicited samples
  • Best of luck!

ASDA are a responsible retailer, we would never condone any illegal practices or things our customers would disapprove of. It’s important that you understand what we mean by a Responsible, Effective Supply Base. We want to ensure that all the products we sell are as healthy as possible, created in as sustainable a way as possible, in a supply chain which meets our ethical standards….whilst still maintaining our focus on great value to the customer!


This means we have some basic standards outlined on this site which we need you to understand. Please review our Requirements section of the website.


Fraud Notice:


Recently we have seen an increase in instances of unauthorised third parties holding themselves out as Asda (or Asda colleagues) and pretending to purchase products from suppliers on our behalf.


As you know Asda doesn't place any orders for products by way of email. Instead we will always use our electronic ordering system, EDI.


We'd encourage all our suppliers to be vigilant against such practices. If you are ever unsure about the validity of any received communication purporting to originate from Asda, please contact us via our Asda Supplier Engagement team at the email or alternatively via the Asda Supplier Helpdesk 0843 299 0019.



If you have a query please contact ASDA via the details below:



Contact Number: 0843 299 0019


FAO: Supplier Helpdesk
ASDA Stores Ltd
Great Wilson Street
LS11 5AD