Asda is aware that fraudulent orders are being made by persons imitating to be Asda and Asda Colleagues. Please do not send product unless you have initiated conversations via the become a supplier forms on our website.
Policies are part of the code of practice and are used to detail the framework & standards with which we expect our suppliers to comply and manufacture products to. They also provide guidance on completion of specifications and other documentation.
Product Quality is measured in a number of ways:
ASDA Product Managers closely monitor customer complaints and issues are discussed at weekly team meetings.
Panels are also used to assess the quality of Own Label products. These may be carried out within the supply base or at ASDA House sometimes suppliers will be requested to attend panels and to supply samples.
Panels are used to:
ASDA uses two different systems to collect Customer Complaint Data – CPQC and Defective Returns.
This uses store EPOS data – accessed using Retail Link.
Since this information is accessed on Retail Link suppliers can download this information themselves at any time. This can be used to run weekly reports.
CPQC is an Internal Web-Based system, email, telephone, letter and store complaints are logged here – including a brief description of the complaint.
This information is sent out by Technical Services on a weekly basis, so that suppliers can use it to track and trend customer complaints and complete reports required by ASDA.
ASDA Expects - All supply sites to have a documented system in place to detail how any potential or actual breach of food safety, quality requirements or legality will be managed.
Full details can be found in the ASDA Codes of Practice – Located on The Hive.
A major incident often results in the Withdraw or Recall of products.
A product quality issue is identified – E.g. Out of spec product, incorrect date coding. An entire product line or specific date code is withdrawn from store & depot.
A product is found to be unsafe and/or illegal. E.g. Serious Foreign Body contamination, unacceptable levels of a food poisoning organism. In addition to a withdrawal, a recall requires displays boards in store and national press coverage.
On direct contact, inform the relevant ASDA personnel of the following details:
Are any of the following people involved:
If you have the following numbers, please also quote these: