BBC Children in Need

BBC Children in Need is currently supporting over 2,500 projects, working 365 days a year, all over the United Kingdom.


Asda has been supporting BBC Children in Need for 17 years, raising over £17 million so far which has helped change the lives of thousands and thousands of disadvantage children and young people across the country.


Our Ambition


Our partnership with BBC Children in Need is rooted in a shared ambition of delivering broader impact and supporting communities across the UK. As a Principal Partner for Children in Need, we are championing Play as our campaign theme.


The Power of Play


Play is a powerful thing. It benefits a child’s physical, social, emotional and cognitive development and forms a fundamental building block in their ability to thrive.


We want to help improve the lives of disadvantaged children and young people by growing their confidence and resilience through play.


Together, we have a unique opportunity to use shared insight and skills to drive immediate impact and build a real legacy for the wellbeing of children and young people.


You can support BBC Children in Need by having one, or more, of your products offering a donation for every sale and have the opportunity to use The BBC Children in Need logo on your packaging.


Key Activity Dates


BBC Children in Need Appeal - 13th November 2020

Product Nomination Closing Date - 30th April 2020

PR Samples Due - 1st May 2020

Products Live - 1st November 2020