05 August 2019
We're now stocking Scotty Brand's Chippy Chips in selected stores in Scotland.   The frozen Chippy Chips are made using Scottish-grown potatoes – and Heather Turnbull, our regional buying manager for Scotland, says they taste as good as chips…
29 July 2019
We've added three new varieties of premium frozen sausages from Finnebrouge Artisan to our Extra Special range.   The new sausages – Pork, Cumberland and Pork and Caramelised Red Onion – are also gluten free. They're exclusive to Asda and…
24 July 2019
Sales are expected to sizzle at Asda this week as the UK basks in glorious temperatures of up to 39°C – making it hotter than the Caribbean.   With many families taking advantage of the good weather and stocking up for a scorching …
18 July 2019
Two new gin liqueurs distilled on the shores of Strangford Lough are now available at all 16 of our supermarkets in Northern Ireland.   Jawbox Gin, produced by the Echlinville Distillery in Kircubbin, has introduced two new gin liqueur…
18 July 2019
We've added two delicious new meringue flavours to our Extra Special range. The new meringues – one shell is strawberry flavoured with white chocolate and the other shell is a traditional meringue with a Belgian chocolate coating – are made by Lees…
04 July 2019
Speaking at Asda’s annual Christmas showcase in London on Wednesday, President and Chief Executive Officer Roger Burnley revealed the supermarket’s seasonal ranges for Christmas 2019 and announced a selection of new trials and innovation projects…
03 July 2019
Jo Johnson, our senior manager for own brand innovation, takes us through some of the exciting ranges to look out for this Christmas – and why we're talking about them in July!   You’ll never believe it but right now the innovations team at…
27 June 2019
We've added American-style donuts made by McGhee's Family Bakery in Glasgow to our Extra Special range.   The decadent donuts, which come in Salted Caramel, Raspberry and White Chocolate and Chocolate Indulgence flavours, are available in 579…
18 June 2019
We've added loaded donuts and brownies to our in-store bakery range this summer. Product developer Becky Price blogs about the new treats...   I'm really excited about the new range of decadent donuts and brownies we've just developed – and…
12 June 2019
Asda has been crowned the cheapest UK supermarket for the twenty-second year in a row at The Grocer’s annual awards ceremony, which took place in London last night.   Since its first win in 1997 Asda has won the Grocer 33 price award every…