19 April 2019
Easter biscuits are a traditional Easter Sunday gift in the West Country – and this Easter they're available in 46 of our stores in the region thanks to our partnership with Rowe's bakery in Falmouth.   The biscuits are a lightly-spiced…
18 April 2019
rom bumblebees to sharks and llamas to leopards, our party cake range is packed with fun designs to help you celebrate in style. Product developer Sarah Burns blogs about the new additions and how they came about...   We always challenge…
18 April 2019
Inspired by THAT familiar shark song sung by children and parents up and down the UK, Asda has launched a NEW Shark Cake, guaranteed to go down swimmingly this summer.   Serving 18 and available for £11 from 8th April, sweet raspberry jam is…
12 April 2019
Asda’s gin range continues to go from strength to strength, with its Extra Special Premium Pink Gin beating own-label and branded rivals to be named Best Pink Gin in Good Housekeeping’s pink gin taste test.   Scoring 84/100, Asda’s Extra…
08 April 2019
Following the success of its supersized pig in blanket in 2018, Asda has launched Clyde the Colossal Caterpillar Cake for £12 which measures in at a whopping 45cm long. Colossal Clyde is the perfect celebration cake for larger parties, feeding…
08 April 2019
If chocolate eggs at Easter weren’t enough, Asda is making chocolate-lovers’ dreams come true with the launch of an Easter Chocolate Dough Ball Pizza.   Pop it in the oven for five minutes and it’s the ideal afternoon treat to share with…
08 April 2019
Rob Whitehead is on a mission to update the image of traditional British fudge. His Harrogate-based company has helped us come up with some exciting new flavours for our Extra Special range. Here he tells us more …   When you say “fudge” to…
01 April 2019
We're adding some new Extra Special chocolate bars to our confectionery range. Ed Sowerby writes about his visit to our chocolate supplier in Italy to see for himself how they're made...   If you love chocolate we've got a real treat for you!…
28 March 2019
Poetic License Distillery, based in the Roker Hotel along the North East coastline, is getting into the celebratory spirit after securing a seasonal listing with Asda, who will stock their artisan Strawberries and Cream Gin in 191 of their stores…
27 March 2019
We've added some delicious new flavour combinations to our range of hot cross buns this Easter. Product developer Sarah Burns blogs about what to look out for...   We've got some delicious new hot cross bun flavours to try this Easter. Our…