08 April 2019
If chocolate eggs at Easter weren’t enough, Asda is making chocolate-lovers’ dreams come true with the launch of an Easter Chocolate Dough Ball Pizza.   Pop it in the oven for five minutes and it’s the ideal afternoon treat to share with…
08 April 2019
Rob Whitehead is on a mission to update the image of traditional British fudge. His Harrogate-based company has helped us come up with some exciting new flavours for our Extra Special range. Here he tells us more …   When you say “fudge” to…
01 April 2019
We're adding some new Extra Special chocolate bars to our confectionery range. Ed Sowerby writes about his visit to our chocolate supplier in Italy to see for himself how they're made...   If you love chocolate we've got a real treat for you!…
28 March 2019
Poetic License Distillery, based in the Roker Hotel along the North East coastline, is getting into the celebratory spirit after securing a seasonal listing with Asda, who will stock their artisan Strawberries and Cream Gin in 191 of their stores…
27 March 2019
We've added some delicious new flavour combinations to our range of hot cross buns this Easter. Product developer Sarah Burns blogs about what to look out for...   We've got some delicious new hot cross bun flavours to try this Easter. Our…
22 March 2019
We’re delighted with such a fantastic result at last night’s Free From Food awards, picking up 20 gongs - including silver retailer of the year! The FreeFrom Food Awards recognise innovation and excellence in the freefrom food industry. The…
28 February 2019
The record-breaking February weather has helped create a bumper crop of Welsh daffodils in time for St David's Day.   We work closely with Welsh growers Puffin Produce to get plenty of daffodils on our shelves – and with temperatures reaching…
13 February 2019
We're now stocking award-winning yogurts from Tims Dairy in 73 of our stores across South East England.   The family-owned business is based in the Chiltern Hills in Buckinghamshire and run by brothers Chris, Peter, Bides and Tony Timotheou…
08 February 2019
Looking for something a little bit different to get your birthday celebration off to a roaring success?   Check out our new leopard print cake – only £12.   Launched in stores and online last week,  this fierce masterpiece is already…
29 January 2019
We've improved 50 of our freshly-prepared dishes in our ready meal range. Product manager Kathryn Saveall writes about them and how we've made the meals taste even better than before.   Our extensive range of ready meals features delicious…