01 February 2018
Seven of our own-brand goods have come up trumps and been voted as the Product of the Year in the 2018 awards!  The world’s largest consumer-voted award for product innovation, helps to guide consumers to the best products in the market in…
01 January 2018
Asda innovations development chef Andrew Johnston writes about the new vegan Food to Go options and the inspiration behind our growing vegan range. With more and more people adopting a vegan diet I wanted to challenge myself and understand what…
23 November 2017
Our innovation chef Mark Richmond blogs about the range of mince pies to suit all tastes available at Asda this Christmas. This year we’ve diversified our mince pie range while perfecting and building on last year's popular recipe. People enjoy…