05 June 2018
This summer, Asda has developed three new, Extra Special gin tipples, catering to the ever-growing love for the versatile spirit and everything pink. A first for supermarkets in own-brand gins, the line-up now includes Extra Special Elderflower &…
22 May 2018
The jelly pots are either zero or one calorie, so they're proving a big hit with slimmers. They're just 47p each and come in strawberry, raspberry, orange or blackcurrant flavours. They're also suitable for vegetarians and vegans. Julie Harris…
05 May 2018
The Goutini has the highest natural sugar levels of any tomato of its kind  After four years of development, almost 7,000 Goutini tomatoes will be trialled in Asda stores this summer. Controlled greenhouse environments and hours of testing have…
01 May 2018
The FreeFrom Food Awards celebrate excellence in the ‘free from’ food industry and champion great products available in the UK. All of the products entered into the awards must be free from at least one of the main major food allergens, such as…
16 April 2018
Veganism is a rapidly growing trend, with over 3.5 million Brits now choosing to follow a plant-based diet*. With more people than ever opting for a meat-free lifestyle, Asda has announced the extension of its vegan range, launching NEW summer vegan…
14 April 2018
Over 300,000 bunches of scallions are set to spring off shelves in Asda stores across Northern Ireland this summer.    Supplied by Loughgall company, Gilfresh, the scallions - spring onions or salad onions as they are sometimes known - are…
02 April 2018
  Mac n’ Cheese fanatics rejoice! With the hottest week of the year so far upon us, Asda is launching its most-indulgent burger yet – the NEW Extra Special Truffle Mac ‘n’ Cheese Topped Beef Burger.   Chunky and juicy, Asda’s luxurious beef…
03 March 2018
This Easter, Asda is getting the entire nation hopping mad with the introduction of its new Free From Choc Easter Bunny, becoming the first supermarket to introduce a vegan, gluten, wheat and dairy free bunny to the market.   With the…
01 February 2018
Seven of our own-brand goods have come up trumps and been voted as the Product of the Year in the 2018 awards!  The world’s largest consumer-voted award for product innovation, helps to guide consumers to the best products in the market in…
01 January 2018
Asda innovations development chef Andrew Johnston writes about the new vegan Food to Go options and the inspiration behind our growing vegan range. With more and more people adopting a vegan diet I wanted to challenge myself and understand what…