Asda has won Mother & Baby’s Supermarket of the Year award

We're proud to say that we've been awarded Mother&Baby's Supermarket of the Year!


Now in its 24th year, the Mother&Baby Awards champions the best of the best when it comes to all things parenting.


From breast pumps to baby monitors and disposable nappies too, the awards celebrate first-class products, the best stores and top-notch brands. This year, a team of more than 8,000 mums put the products through their paces to decide who should be awarded the coveted gold, silver and bronze accolades.


And we're very proud to announce that the esteemed judges awarded us Mother&Baby's all-important Supermarket of the Year 2017. 


Emma Bailey, Editor of Mother&Baby magazine, said, “I’ve been amazed this year by all the clever products that really do make mums' and babies' lives better. Whether it's smarter pushchairs, safer car seats or softer baby wipes, the pace of innovation is incredible.


"The standard of entries this year was sky high, so it is an amazing achievement simply to be shortlisted and a very difficult task for our mums to pick the overall winners.”


But the good news doesn't stop there. In total, four of our products won a bronze or silver rosette and four more products were shortlisted in different categories. 


In the Best Disposable Potty Training Pant/ Nappy Pant category our Little Angels First Pants, which help your little one make the step from baby nappies to grown-up pants, won a silver accolade. 


Our Little Angels Newborn nappies showed that great products don't have to cost the earth as they were awarded a bronze in the Best Value Disposable Nappy or Nappy Range. 


Didn't think baby food could look and taste great? Well, it seems our Little Angels Organic Animal Puffs, which come in the shape of a turtle, lion or bear, proved to be the cream of the crop after they won bronze in the Best Baby Food Range/Product section. 


And our hypoallergenic Little Angels 64 Fragranced Cotton Soft Baby Wipes won bronze in the Best Baby Wipe category.


And a whole lot more of our products were shortlisted in a number of categories, including our Little Angels Newborn nappies in the Best Performance Disposable Nappy or Nappy Range, our Little Angels Comfort & Protect nappies in the Best Value Disposable Nappy/Nappy Range and our softest, thickest and lightly fragranced Little Angels 64 Care & Protect Baby Wipes, were shortlisted in the Best Baby Wipe category. Our set of Little Angels Weaning Spoons Set was also shortlisted in the Best Feeding Product for Weaning. 


To see our full range of Little Angels products make sure you head over to your local Asda