Since its first win in 1997 Asda has won the Grocer 33 price award every year since, retaining the cheapest supermarket title for over two decades. The basket is made up of 33 everyday items picked by The Grocer magazine that customers regularly buy during their weekly shop. Each week, The Grocer analyse the price of a basket across the market and Asda has consistently come out cheapest for 22 years in a row.
This year, Asda won 32 weeks out of the 50 shops that The Grocer conducted. Accumulatively over the year, Asda was on average £3.27 per week cheaper than its nearest rival, which equates to £163.50 over the year that customers could potentially save. Compared to the most expensive retailer, Asda was over £11 cheaper each week on average.
Commenting on the win, Asda’s Senior Vice President of Food and GM, Derek Lawlor said: “Offering our customers the lowest possible prices is in our DNA, which is why it’s fantastic that we have been independently recognised once again by The Grocer for our low prices. It is a credit to our colleagues and supplier partners who’s diligent work every day, week and month means we are the cheapest supermarket for the Grocer 33 pricing basket for yet another year. A massive thank you to everyone who’s hard work has helped make this happen for a 22nd year in a row.”