The deal builds on our existing partnership with Downpatrick-based Finnebrogue Artisan, who've supplied our Extra Special sausages since 2014, as well as producing a range of Extra Special accompaniments including cocktail sausages, stuffing and the showstopping ‘Ultimate Pig in Blanket’ for Christmas 2018.
John Cowen from Finnebroque Artisan said: "We’re thrilled to continue our relationship with Asda with our frozen sausage range. The new lines are sold in re-sealable freezer bags, which answers increasing consumer demand for convenient premium produce – and of course means less wastage – as you don’t need to defrost more than you need. It really is a milestone for the business, as it’s the first time we have produced our award-winning range of sausages in a convenient frozen format.
“We pride ourselves on innovation and we’re confident our team of experts have developed three new varieties Asda customers will love, from traditional pork to Cumberland and caramelised red onion – something for everyone – and not just during BBQ season, but all year round.”
Our buying manager Emma Swan said: "At Asda we work alongside our suppliers to create innovative, affordable, delicious and high-quality products – and our work with Finnebrogue on the Extra Special frozen range is no exception. Working closely with the team at Finnebrogue we’re very proud to be the first retailer to offer a premium range of frozen sausages – and with our summer weather set to remain unpredictable, it’s come at the perfect time!"