Congratulations to GÜ – our 2019 overall product innovation winner!

Our Asda Innovation Awards celebrate the new products that our customers love. Throughout summer, over 90,000 votes were made and after a rigorous judging process, by an independent panel of experts, we’re happy to announce that GÜ Fabulously Free From Chocolate & Vanilla Cheesecakes were crowned our overall winners.


Tracy Ford, VP Edible Grocery and BWS, tells us more, “Our Asda Innovation Awards are now into their second year and they’ve gone from strength-to -strength! More customers have got involved and told us which products they love. Alongside our overall winner, customers have been voting across 13 categories for their favourite products and here are the winners:


  • Baby & Toddler Category Winner – BEAR Paws Mango & Carrot
  • Laundry & Household Category Winner – Dettol Biodegradable Multi Surface Wipes
  • Pet Category Winner - Butcher's Dog Food Tins in 100% recyclable cardboard
  • Food Cupboard Category Winner - Kelloggs No Added Sugar Cocoa & Hazelnut Granola 
  • Treats & Snacks Category Winner - MALTESERS® Truffles
  • Chilled Food Category Winner - Gü Fabulously Free From Chocolate & Vanilla Cheesecakes
  • Fresh & Frozen Food Category Winner - Kinder Bueno Ice Cream Cone
  • Drinks Category Winner - Innocent Bolt from the Blue 750ml
  • Beers, Wines & Spirits Category Winner - Thatchers Rosé Cider
  • Health & Beauty Category Winner - Simple Kind to Skin Biodegradable Cleansing Face Wipes
  • Own Brand Grocery Category Winner - ASDA Extra Special Bake in the Box Belgian Chocolate & Salted Caramel Brownie
  • Own Brand Household & Toiletries Category Winner - ASDA Shades Power Towels XL
  • Own Brand Fresh, Chilled & Frozen Category Winner - ASDA Unicorn Ice Cream


“Thank you to all colleagues who have participated and supported Asda being the Home of New!”