We work closely with Welsh growers Puffin Produce to get plenty of daffodils on our shelves – and with temperatures reaching a record winter high of 21 degrees in parts of Wales the warmer weather means they supplied us with more than 400,000 bunches.
Puffin Produce, who are based in Pembrokeshire, grow 41 varieties of daffodils using four growers who collectively own more than 50 acres of land.
We've worked with them for 12 years now and in that time more than three million bunches of the Welsh national flower have been supplied to our stores.
Martin Griffiths, inland farmer of Blas Y Tir Daffodils for Puffin Produce, said: "I’m passionate about Welsh produce and horticulture. The more Welsh products in Wales, the better. Asda’s daffodils are grown in Welsh fields, by Welsh farmers. They are as authentic as can be!
“This year has been a fantastic year for our national flower – the increase in temperatures has meant our wonderful fields have filled with a beautiful yellow colour early and, moreover, there are 12% more of them – it’s a joy to see!”
Shamma Mohammed, Asda produce category planning manager, said: “The unexpected warm February weather has meant Welsh daffodils are blooming just in time for St David’s Day, which is fantastic news for our customers.
“We’re proud to be stocking locally grown produce and are so pleased to see so many daffodils in our Welsh stores ahead of the celebrations.”