Our giving strategy and how you can get involved

Dear Suppliers,


We hope you enjoyed hearing about our Asda giving strategy at the recent supplier conferences and seeing the film highlighting the amazing impact that we are making. If you’d like to see our film again or share with your wider team then please see below.



Firstly, we wanted to recap on our 3 pillars…


Fight Hunger Create Change is a transformational programme in which we are donating over £20 million to FareShare and the Trussell Trust across 3 years to create long-term positive change to poverty in the UK. Our main aims of our programme are to provide an additional 24 million meals each year, provide 500,000 people access with fresh food each week and to tackle the root causes of poverty. You can find out more about the programme here.


Tickled Pink supports the work of the leading breast cancer charity: Breast Cancer Care and Breast Cancer Now. Offering life-changing support and making life-saving research happen, helping everyone affected by breast cancer now, and saving lives in the future. Tickled Pink is one of the longest standing charity partnerships in the retail sector and so far we’ve fundraised over £63 million. You can find out more information here.


BBC Children in Need supports the Power of Play, helping to fund projects that will support over 20,000 disadvantaged children across the UK to develop vital life skills through play.  For nearly 20 years: Asda colleagues, customers and suppliers have raised over £20m for disadvantaged children.  You can find out more information here.


How can you get involved?
  • Please donate your surplus food to FareShare or use any of our other Asda approved charities

Please see below for a handy guide which will help you recognise when edible surplus food can be donated and how to donate it.


Supplier Fight Hunger Guide
File size 290.96 KB


We also let you know that we’re working on other ways for suppliers to get involved with Fight Hunger – we’ll keep you updated on this when we can but in the meantime, we encourage having a responsible waste strategy


  • Help us to fundraise for Tickled Pink and BBC Children in Need by making financial donations through your products

If you’d like to nominate a product to make a financial contribution to either of the programmes above, please email charityproduct@asda.co.uk


  • Use your packaging to raise awareness for our causes

We’ve already raised breast check awareness of Tickled Pink on fem care products, but it would be great to explore awareness messaging on our other pillars too – we always appreciate innovation so please share any ideas/suggestions, get in touch with charityproduct@asda.co.uk if you’d like to do some awareness raising on your packaging


Thank you.