The donation of £213,700 from the Asda Foundation will help to fund Crisis at Christmas, which provides food, clothing and support to more than 4,000 people.
Emma Frostrick, manager at our Gosforth store, joined our community champions at the charity's warehouse in Newcastle as they helped volunteers from Crisis to help sort clothes, food and toiletries.
She said: "It was such an emotional day – humbling – and it was an honour to present the Crisis team with the cheque.
"The team from Crisis are such nice, caring, inspirational people who just want to do everything they can to help people who find themselves homeless.
"It was a freezing cold day and the warehouse doesn't have any heating which really made us empathise with what it must be like to be homeless, and we only had to be out in it for a few hours."
Throughout the year, Crisis serves more than 30,000 meals at its centres in Newcastle, London and Edinburgh. At these centres, Crisis will also provide around 800 advice sessions and around 2,000 health checks.
Crisis at Christmas opens for a week from 22 December and will welcome more than 4,000 guests to Christmas centres across Britain, where around 10,000 volunteers will offer homeless people food, clothing, advice and support with health, housing, employment and benefits. Find out more here.
Jon Sparkes, chief executive of Crisis, said: "All Crisis’ work – at Christmas and throughout the year – is only possible because of the energy and generosity of thousands of supporters like the Asda Foundation, who donate vital funds, money and skills, and share our determination to end homelessness for good.
"We’re incredibly grateful to the Asda Foundation for their generous support of Crisis at Christmas. Their donation will help us provide vital warmth, support, and companionship for thousands of homeless people this Christmas – and crucially this is often a first step for our guests to join our year-round services and leave homelessness behind.
"We know that homelessness can be ended across Britain, and we’re pleased to be working with the Asda Foundation who share our ambition to achieve this."
It's the second successive year that the Asda Foundation has backed the Crisis at Christmas campaign. Our support over the last two years totals £420,300.
Annmarie Rocks from the Asda Foundation said: "The Asda Foundation first supported the Crisis at Christmas campaign last year, and after we received feedback about the amount of people the campaign was able to help, we felt compelled to help them again this year."