14 June 2018
This summer, bird is the word, as fuchsia-feathered Flamingos hold the top spot as the season’s coolest trend. To give customers a taste of the tropical phenomenon, Asda is selling EXCLUSIVE Mr Kipling Flamingo Slices, catering to the nation’s love…
10 June 2018
Dan Owens, our online grocery development manager, writes about some new filters on the Asda website that make it easier for customers with allergies and dietary requirements to shop online without hassle…   Both my wife and my sister have got…
10 June 2018
This month we've been named Britain's lowest price supermarket for the 21st year in a row at the annual Grocer Gold Awards. Mark Kupelian, our senior director of pricing and promotions, writes about how teamwork is our secret to success…. Helping…
06 June 2018
Currently, 8.4 million people in the UK are struggling to afford to eat. 1 in 10 people in the UK are missing meals to pay their bills, and 1 in 4 of these people affected are children. And on top of these worrying figures, an astonishing 4.4…
05 June 2018
This summer, Asda has developed three new, Extra Special gin tipples, catering to the ever-growing love for the versatile spirit and everything pink. A first for supermarkets in own-brand gins, the line-up now includes Extra Special Elderflower &…
27 May 2018
Asda's senior nutritionist Julie Dean writes about the steps we're taking to reduce sugar from our own-brand products. At Asda we want to make it easier for people to make healthier eating choices – so for the past few years we’ve been working to…
22 May 2018
The jelly pots are either zero or one calorie, so they're proving a big hit with slimmers. They're just 47p each and come in strawberry, raspberry, orange or blackcurrant flavours. They're also suitable for vegetarians and vegans. Julie Harris…
22 May 2018
With new regulations coming into force today, our Data Protection Officer, Amy Travis, writes about how we use your data and our commitment to keeping it safe... You’ll have probably noticed you’ve been getting a lot of emails recently about…
17 May 2018
Today (17th May 2018 ), Walmart has reported its financial returns for the first quarter (1st January 2018 to 31thMarch 2018) including results for Asda. The supermarket has stepped on sales again, reporting like-for-like growth of 3.4% in the…
05 May 2018
The Goutini has the highest natural sugar levels of any tomato of its kind  After four years of development, almost 7,000 Goutini tomatoes will be trialled in Asda stores this summer. Controlled greenhouse environments and hours of testing have…