08 February 2019
Looking for something a little bit different to get your birthday celebration off to a roaring success?   Check out our new leopard print cake – only £12.   Launched in stores and online last week,  this fierce masterpiece is already…
08 February 2019
We're extending our trial of an 'Inclusive Hour' to help customers with autism and dementia and others who struggle with loud noise.   We're now turning off displays, tannoy announcements and other noises from 10-11am every Tuesday at 27 of…
29 January 2019
Exciting new campaign launches to get kids to eat veg   Eat Them To Defeat Them is a radical new national advertising campaign, launching today, Friday 25th January on ITV that aims to inspire kids to eat more healthily and help tackle rising…
29 January 2019
We've improved 50 of our freshly-prepared dishes in our ready meal range. Product manager Kathryn Saveall writes about them and how we've made the meals taste even better than before.   Our extensive range of ready meals features delicious…
29 January 2019
Grower Andy Roe will be celebrating as new tomato variety is available in Asda stores following successful trial...   In May 2018, Asda tomato grower Andy Roe told the story of how his ‘holy grail’ of tomatoes would be sold in 17 Asda stores…
25 January 2019
Our Accrington store's community champion June Smith presented a cheque for £7,621 to a local community charity to make its centre more accessible to everyone.   The Asda Foundation grant to Community Solutions North West will pay to connect a…
24 January 2019
Our Scottish buying team have been busy working with a range of local producers to source high quality food and drink ahead of Burns Night.   We pride ourselves on sourcing high quality goods from suppliers across Scotland – so in 2018 we…
18 January 2019
Nicola Scott product developer on our health and beauty team blogs about the vegan-friendly additions to our Nspa range:   We first launched the Nspa range in 2004 and have always been committed to offering our customers the best quality…
10 January 2019
Supermarket Asda has published its 2018 Gender Pay figures, in line with the legal requirement for large companies to report annually.   In a report submitted to the Government’s Gender Pay website, Asda has stated that, for the 2018 Gender…
08 January 2019
Effective from Tuesday 8th January, Asda customers will benefit from filling up at its 320 petrol stations after the supermarket announced a cut of up to 1ppl off unleaded and 2ppl off diesel, following continued decreases in the wholesale cost. …