Becoming an Own Brand Supplier

ASDA works closely with its Own Brand Suppliers to form strategic relationships to deliver own label products which are the best in the market place and present incredible value to our customers. Product safety, quality and consistency are our highest priority. Asda’s Own Brand offer extends across the whole range of products in Food, Grocery, Home and Leisure.


To fulfil all of our due diligence obligations and to have the best new product development there are a number of criteria that Suppliers need to meet and satisfy prior to supply. There are also key documents that Suppliers need to be aware of so that they can comply with ASDA's requirements.