Own Brand Awards

At Asda, we're really proud that our own brand products keep winning recognised industry accolades for their quality, value and innovation. This page will be updated regularly with a selection of our awards so keep visiting regularly to see your favourites win. 


Product of the Year Awards 2018


Product of the Year is fast becoming a British institute. It’s a consumer survey of exciting innovation to give their red seal of approval. Customers loved our Belgian Chocolate Chip Cookie Dough, our Little Angels Organic Fromage Frais and our Little Angels Out & About Suction Bowl with Lid & Spoon. Check them out below.



Free From Awards 2018


The Free From awards celebrate free-from food, and the innovation and imagination shown by the food industry in creating foods that are free of wheat, gluten, dairy, eggs, nuts, sulphites and over allergens. Look below at some of our award winning fantastic free-from range.



Great Taste Awards 2018


Great Taste is the world’s largest food and drink awards. Putting our food or drink to the test with our panel of over 500 experts is a quick way to get honest, straightforward and impartial feedback from chefs, buyers, food writers and retailers. Look at our winners here.



Great Yorkshire Show Awards 2018


The Great Yorkshire Show Awards display our quality and support for our local farmers, tracing back to our Yorkshire heritage. Whether it’s our Full Fat Greek Style Yoghurt with Honey, Extra Special Triple Crème Blue or Extra Special Clotted Cream, judges loved our products below.



Grocer Own Label Awards 2018


The Grocer Own Label Awards are an independent consumer approval of the retailer own branded products and provide an objective analysis of product quality. Consumers loved our Extra Special Wagyu Beef Burgers and Extra Special Bake in the Box Salted Caramel Brownie Kit just to name a few!



Loved by Parents Awards 2018


Loved by Parent Awards demonstrate the best possible products for little ones, and support families on their adventures – keeping babies safe, healthy and happy. Parents love our Asda products and these have won awards



Olive Supermarket Awards 2018


The olive supermarket awards save our customer time and make their lives easier. They select the very best ready-made products from the shelves to ensure hassle-free alfresco entertaining. See below for their favourites this year!



World Steak Challenge 2018


The World Steak Challenge is an annual awards ceremony to find the World’s Best Steak. An intense day of judging of 22 countries and 35 different breeds led to us win for our Extra Special Wagyu Steak, Extra Special Aberdeen Angus Steak and Extra Special Ribeye Steak.



Decanter World Wine Awards 2018


The Decanter World Wine Awards are the largest and most influential wine competition by Decanter, the leading wine media brand. The judging plan is 250 acclaimed and knowledgeable wine professionals from the industry. See below for some of their favourites.



International Wine Challenge 2018 – Tranche 1


The IWC is accepted as the finest and most meticulously judged wine competition globally which assesses every wine blind and judges each for its faithfulness to style, region and vintage. Tranche 1 wines are tasted in November and these were the judge’s favourites.



International Wine Challenge 2018 – Tranche 2


Tranche 2 wines are tasted in April to accommodate the different production and sales schedules across the industry. Wines that win gold in Tranche 1 are also held in temperature-controlled until April so they can be flighted with Gold medal wines from Tranche 2. See below for our Tranche 2 wins!



International Wine & Spirit Competition 2018


The International Wine & Spirit Competition recognises excellence in wines and spirits worldwide, and is an in international benchmark of quality. They love our wines and spirits below.



BBC Good Food Awards 2018


The BBC Good Food Christmas Awards test 11 supermarkets to bring customers the very best seasonal food buys. Here are our winners.