Fraudulent Orders

Asda is aware that fraudulent orders are being made by persons imitating to be Asda and Asda Colleagues. Please do not send product unless you have initiated conversations via the become a supplier forms on our website.

Weekend Contacts

If you need to speak to a colleague from Supply or ALS at the weekend please use one of the following numbers



The office will be covered from 8am - 4pm on both days and the main switchboard is open - number 0113 2435435, at the following times:

  • Saturday: 09:00 - 17:30
  • Sunday: 10:00 - 16:00


Please note that the Senior Directors listed below can be contacted should you need further support.


The Inbound Team is available on Saturday & Sunday 8am - 4pm


For queries regarding Primary Operations, please contact Jason Bearman on 07779 700467


For any serious product issue, such as a withdrawal, please follow the below procedure:


  • Call the EIC (Emergency Incident Centre) on 0141 647 2000 for all product issues. They will then contact the relevant on call person (Food or Non Food).
  • This applies across Asda/George Brand and Branded product issues.


Customer Complaints should be given the following number to call: 0843 504 7224